Flai says its software now books 50,000 appointments per month, alongside a reported 20x increase in revenue. The company has raised $27 million in a Series A led by Base10 Partners. The funding follows a shift from managing dealership messages towards a broader customer relationship platform.
How did Flai reach this stage?
When Flai raised its seed round, the team had three people approaching car dealerships about software for calls, emails and texts. CEO Ari Polakof was already considering a larger role for AI in dealership operations. The company has since expanded the software’s functions, according to Polakof’s account to TechCrunch.
Flai now works with more than 10 of the 50 largest dealer groups in the country, the source reported. Its software handles customer interactions, runs outbound campaigns and schedules appointments. The appointment figure covers sales and service, though the source does not specify how many appointments fall into each area.
What does the new funding support?
Base10 Partners led the $27 million Series A, which also included Friedkin Group, Findlay Automotive, Toyota’s venture arm, Y Combinator and First Round Capital. The source describes Base10 Partners as focused on automation. It does not disclose the company’s valuation, the share sold or the allocation of the funding.
For founders and investors, a Series A is an equity funding round used by a company seeking capital for its next growth phase. In this case, investors include dealership groups as well as venture backers. The available account does not state what specific spending plans Flai has attached to the proceeds.
How has the product changed?
Flai began with tools to manage phone calls, emails and texts, but Polakof describes its current offering as a platform. Beyond answering incoming calls, the software follows up with customers and alerts dealership leadership when attention may be needed. The examples he gave included an unhappy customer, a missed response or a promised follow-up.
That wider role resembles customer relationship management software, which helps organisations track and manage interactions with customers. Polakof said the product is built for each dealer’s needs. The source does not detail how much configuration is required for different dealerships or what systems the software connects to.
What do the reported figures show?
- Flai announced a $27 million Series A led by Base10 Partners.
- The company says its software schedules 50,000 appointments per month across sales and service.
- Polakof reported that revenue had grown 20x, without specifying the comparison period or starting amount.
- The source says Flai works with more than 10 of the country’s 50 largest dealer groups.
The account also describes a rollout at a luxury dealership in Puerto Rico. After starting with service calls, the customer added sales and planned to extend the software across all 8 of its stores, according to a LinkedIn post by co-founder Juan Alzugaray. The customer’s representatives said shoppers were getting answers more quickly, but the source provides no independently measured customer outcome.
The reported growth and funding details leave several points open. Flai has not disclosed valuation, round terms or how it will use the proceeds. The source also does not define the period behind the 20x revenue increase. Further updates could clarify whether appointment volume and dealership adoption continue to grow. Investors and customers can track those measures as Flai develops its platform.